Spectrum
Spectrum is an immersive installation concept that explores the emotional impact of colour through spatial experience. Developed in two stages, the project began with Part A, where I analysed a selected motion title sequence and translated its narrative elements—such as symbolism, contrast, and texture—into nine 100x100mm mixed-media boards. These boards reflected a personal, sensory response to the sequence and became the foundation for further conceptual development. In Part B, I expanded this exploration into a large-scale, experiential environment, imagining a Vivid Sydney installation where visitors navigate a series of colour-coded rooms, each evoking dual emotional responses to a single colour. Using light, sound, and spatial transitions, the installation encourages reflection on the psychological complexity of colour. By linking time-based media with physical design, Spectrum demonstrates how abstract visual codes can evolve into emotionally resonant, multi-sensory experiences that challenge our perceptions and invite deeper personal engagement.
Part A: Mixed Media Interpretation
This stage involved analysing a motion title sequence and translating its visual narrative elements into nine 100x100mm mixed-media boards. Using materials like fabric, paper, and found objects, each board captured a sensory and emotional response, laying the conceptual groundwork for a larger experiential design in Part B.
Part B: Experiential Installation Design
Building on Part A, this phase transformed the mixed-media interpretations into Spectrum—a conceptual Vivid Sydney installation. Colour-coded rooms representing emotional dualities were designed using light, sound, and spatial transitions, offering visitors a multi-sensory journey that explores the psychological depth of colour through immersive, narrative-driven architecture.
This animated video illustrates the visitor journey through the installation, highlighting how each of the four colour-coded rooms transitions from a positive to a negative emotional state. Through visual and auditory storytelling, it reveals the stark contrasts and immersive experiences designed to evoke the psychological depth of colour.
References
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Hurlbert, A., & Owen, A. (2015). Biological, cultural, and developmental influences on color preferences (A. J. Elliot, A. Franklin, & M. D. Fairchild, Eds.). Retrieved from Cambridge University Press website: https://www.cambridge.org/core/books/abs/handbook-of-color-psychology/biological-cultural-and-developmental-influences-on-color-preferences/30FDCD0E170A8EBE2788950F78DA23CB
Kang, J., Park, Y. E., & Yoon, H.-K. (2022). Feeling Blue and Getting Red: An Exploratory Study on the Effect of Color in the Processing of Emotion Information. Frontiers in Psychology, 13, 515215. https://doi.org/10.3389/fpsyg.2022.515215
Mohr, Ph.D., C., & Jonauskaite, Ph.D., D. (2022, February 8). Why Links Between Colors and Emotions May Be Universal | Psychology Today Australia. Retrieved May 2, 2024, from www.psychologytoday.com website: https://www.psychologytoday.com/au/blog/color-psychology/202202/why-links-between-colors-and-emotions-may-be-universal#:~:text=For%20example%2C%20%E2%80%9Cseeing%20red%E2%80%9D
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World Mental Healthcare Association. (n.d.). Color Psychology: 5 Ways Color Affect Mood And Mental Health. Retrieved from Mind Help website: https://mind.help/topic/color-psychology/